Growth Marketing Essentials: Build Effective Sales Funnel

Ever wonder how to get more people to read your email newsletters, engage on social media, or click on your ads? It's all about the marketing funnel. Analyze the marketing path of a business other than your own. Ideally, click through the path yourself, starting from an advertisement, an email, or a social media post. t line is a message, and clicking to open the email is an action!

Beginner 5(3 Ratings) 12 Students enrolled
Created by Cam Lay Last updated Sun, 14-Jun-2020 English
What will i learn?
  • Analyze the marketing path of a business other than your own.
  • Share your worksheets in the Project Gallery for feedback, and to see what other students are discovering

Curriculum for this course
8 Lessons 00:41:14 Hours
Introduction
8 Lessons 00:41:14 Hours
  • Introduction 00:01:45
  • The Marketing Funnel 00:04:52
  • Marketing Basics and Key Terms 00:04:14
  • Calculating True Customer Value 00:08:22
  • Anatomy of a Single Node 00:02:46
  • Analyzing Common Marketing Paths 00:08:48
  • Mapping Your Marketing Path 00:09:05
  • Final Thoughts 00:01:22
Requirements
  • Listening Skills
  • Patience
  • Basic English Understanding
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Description

About This Class

Ever wonder how to get more people to read your email newsletters, engage on social media, or click on your ads? It's all about the marketing funnel.

In this 40-minute class, join Skillshare VP of Marketing Cam Lay as he updates the classic marketing tool for the digital age, revealing how you can grow your business by carefully guiding your customers from first contact to final purchase. 

Key lessons include:

  • Essential marketing terms (and nothing but)
  • Calculating true customer value for modern business models
  • Analyzing common marketing paths (for companies like threadless and ClassPass)
  • Crafting your own marketing funnel
  • Improving your strategy and fixing issues

Whether marketing is your full-time job or one of many hats you wear, crafting effective funnels is a fundamental skill for anyone looking to succeed. After taking this class, you’ll look at marketing in a whole new light, allowing you to craft the right message, motivate your customers, and grow your business.

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About the instructor
  • 3 Reviews
  • 12 Students
  • 1 Courses
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Hi. I'm Cam. I'm a writer and marketer and was formerly VP of Marketing here at Skillshare (10/16-6/19). I received my bachelors degree from the Wharton School at the University of Pennsylvania and hold an MFA in Fiction Writing from the University of Kansas. You can check out some of my fiction below. My novel The Childless Ones is available now on Amazon and wherever books are sold online.

Student feedback
5
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Reviews
  • Sun, 14-Jun-2020
    Louie Emata
  • Sun, 14-Jun-2020
    Mike Mandreza
  • Sun, 23-Aug-2020
    Aileen Yilmaz
    This was a great easy way how to start your marketing and understanding where you can improve areas and drive more CTAs. Thanks a lot for sharing your ideas!
$9 $99
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Includes:
  • 00:41:14 Hours On demand videos
  • 8 Lessons
  • Full lifetime access
  • Access on mobile and tv