Growth Marketing Essentials: Build Effective Sales Funnel

Ever wonder how to get more people to read your email newsletters, engage on social media, or click on your ads? It's all about the marketing funnel. Analyze the marketing path of a business other than your own. Ideally, click through the path yourself, starting from an advertisement, an email, or a social media post. t line is a message, and clicking to open the email is an action!

Beginner 5(3 Ratings) English
Created by Cam Lay
Last updated Tue, 06-Sep-2022
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Course overview

About This Class

Ever wonder how to get more people to read your email newsletters, engage on social media, or click on your ads? It's all about the marketing funnel.

In this 40-minute class, join Skillshare VP of Marketing Cam Lay as he updates the classic marketing tool for the digital age, revealing how you can grow your business by carefully guiding your customers from first contact to final purchase. 

Key lessons include:

  • Essential marketing terms (and nothing but)
  • Calculating true customer value for modern business models
  • Analyzing common marketing paths (for companies like threadless and ClassPass)
  • Crafting your own marketing funnel
  • Improving your strategy and fixing issues

Whether marketing is your full-time job or one of many hats you wear, crafting effective funnels is a fundamental skill for anyone looking to succeed. After taking this class, you’ll look at marketing in a whole new light, allowing you to craft the right message, motivate your customers, and grow your business.

What will i learn?

  • Analyze the marketing path of a business other than your own.
  • Share your worksheets in the Project Gallery for feedback, and to see what other students are discovering
Requirements
  • Listening Skills
  • Patience
  • Basic English Understanding
Curriculum for this course
8 Lessons 00:41:14 Hours
Introduction
8 Lessons 00:41:14 Hours
  • Introduction
    00:01:45
  • The Marketing Funnel
    00:04:52
  • Marketing Basics and Key Terms
    00:04:14
  • Calculating True Customer Value
    00:08:22
  • Anatomy of a Single Node
    00:02:46
  • Analyzing Common Marketing Paths
    00:08:48
  • Mapping Your Marketing Path
    00:09:05
  • Final Thoughts
    00:01:22
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About instructor

Cam Lay

3 Reviews | 1 Courses
Hi. I'm Cam. I'm a writer and marketer and was formerly VP of Marketing here at Skillshare (10/16-6/19). I received my bachelors degree from the Wharton School at the University of...
Student feedback
5
3 Reviews
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Reviews

  • Louie Emata
  • Mike Mandreza
  • Aileen Yilmaz
    This was a great easy way how to start your marketing and understanding where you can improve areas and drive more CTAs. Thanks a lot for sharing your ideas!
Preview this course
$99 $49
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