Ever wonder how to get more people to read your email newsletters, engage on social media, or click on your ads? It's all about the marketing funnel. Analyze the marketing path of a business other than your own. Ideally, click through the path yourself, starting from an advertisement, an email, or a social media post. t line is a message, and clicking to open the email is an action!
Ever wonder how to get more people to read your email newsletters, engage on social media, or click on your ads? It's all about the marketing funnel.
In this 40-minute class, join Skillshare VP of Marketing Cam Lay as he updates the classic marketing tool for the digital age, revealing how you can grow your business by carefully guiding your customers from first contact to final purchase.
Key lessons include:
Whether marketing is your full-time job or one of many hats you wear, crafting effective funnels is a fundamental skill for anyone looking to succeed. After taking this class, you’ll look at marketing in a whole new light, allowing you to craft the right message, motivate your customers, and grow your business.
Hi. I'm Cam. I'm a writer and marketer and was formerly VP of Marketing here at Skillshare (10/16-6/19). I received my bachelors degree from the Wharton School at the University of Pennsylvania and hold an MFA in Fiction Writing from the University of Kansas. You can check out some of my fiction below. My novel The Childless Ones is available now on Amazon and wherever books are sold online.