- Analyze the marketing path of a business other than your own.
- Share your worksheets in the Project Gallery for feedback, and to see what other students are discovering
- Introduction 00:01:45
- The Marketing Funnel 00:04:52
- Marketing Basics and Key Terms 00:04:14
- Calculating True Customer Value 00:08:22
- Anatomy of a Single Node 00:02:46
- Analyzing Common Marketing Paths 00:08:48
- Mapping Your Marketing Path 00:09:05
- Final Thoughts 00:01:22
- Listening Skills
- Patience
- Basic English Understanding
About This Class
Ever wonder how to get more people to read your email newsletters, engage on social media, or click on your ads? It's all about the marketing funnel.
In this 40-minute class, join Skillshare VP of Marketing Cam Lay as he updates the classic marketing tool for the digital age, revealing how you can grow your business by carefully guiding your customers from first contact to final purchase.
Key lessons include:
- Essential marketing terms (and nothing but)
- Calculating true customer value for modern business models
- Analyzing common marketing paths (for companies like threadless and ClassPass)
- Crafting your own marketing funnel
- Improving your strategy and fixing issues
Whether marketing is your full-time job or one of many hats you wear, crafting effective funnels is a fundamental skill for anyone looking to succeed. After taking this class, you’ll look at marketing in a whole new light, allowing you to craft the right message, motivate your customers, and grow your business.
- 2 Reviews
- 11 Students
- 1 Courses
Hi. I'm Cam. I'm a writer and marketer and was formerly VP of Marketing here at Skillshare (10/16-6/19). I received my bachelors degree from the Wharton School at the University of Pennsylvania and hold an MFA in Fiction Writing from the University of Kansas. You can check out some of my fiction below. My novel The Childless Ones is available now on Amazon and wherever books are sold online.
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Sun, 14-Jun-2020Louie Emata -
Sun, 14-Jun-2020Mike Mandreza
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