Beyond a Logo: Design an Overarching Brand Identity System
Ilya Lobanov -
I invite you to pick any company you feel is lacking a strong visual identity, and design Overarching Brand Visuals for them. Create as many elements and application examples you consider sufficient for communicating the overall brand story.
You don’t necessarily have to redesign their logo, but do share your objectives and the core brand positioning you are trying to communicate.
As part of your Class Project I invite you to:
Submit the business you’re creating your Overarching Visuals for
Post your positioning statement or key idea you are communicating
Display your application mockups – bonus points for showing your behind the scenes workings