Project Description Show me what you're made of! Research a keyword that's related to your audience, tell me about how you landed on that keyword, what buying stage you think it refers to, and show me how you use it alongside other onsite SEO best practices in a final blog post. I'll give you feedback as to additional options for optimizing your blog.

Project Description There are many steps to this class project, as outlined in each lesson. That said, it will all centralize around the Competitive SEO Analysis checklist. After Lesson One, I recommend you read following two articles: Balanced Digital Scorecard Moz article on how to use this checklist When you’re ready to begin the checklist, you’ll need to make a copy of it (File → Make a Copy). Follow each lesson in order, and don’t hesitate to pause, familiarize yourself with the spreadsheet and tools used, and resume when you’re ready. Lean on the class notes section and feel free to publicly share your sheets to collaborate. I’ll also be checking in to answer questions and provide feedback

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