How to Develop an Effective SEO & Digital Marketing Strategy
Zee Hoffmann Jones -
There are many steps to this class project, as outlined in each lesson. That said, it will all centralize around the Competitive SEO Analysis checklist.
After Lesson One, I recommend you read following two articles:
Balanced Digital Scorecard
Moz article on how to use this checklist
When you’re ready to begin the checklist, you’ll need to make a copy of it (File → Make a Copy).
Follow each lesson in order, and don’t hesitate to pause, familiarize yourself with the spreadsheet and tools used, and resume when you’re ready. Lean on the class notes section and feel free to publicly share your sheets to collaborate. I’ll also be checking in to answer questions and provide feedback