Beyond a Logo: Design an Overarching Brand Identity System

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Course overview

About This Class

In this class I’m thrilled to share my Overarching Brand Visuals process with you that has allowed me to sustain a virtually 100% approval rate from clients, for the last 3 years and over 20 major rebrand projects.

My process is a result of more than a decade of tweaking and strengthening my approach to designing and presenting logos and identities. I have stopped having to defend designs for individual items, or nitpick at a logo, because I focus on delivering Overarching Brand Visuals that support a cohesive Brand Story.

If you’ve ever presented logo options to a client only to receive criticism or confusion, or go through an insane amount of revisions for something as basic as a business card, then this class is for you.

In some of my previous classes I focused on providing a lot of theoretical knowledge behind approaching design work.

However I want to shift gears a little and focus on the practical side of creating visuals for a brand.

I invite you to go behind the scenes with me and see how I put together concept visuals for a real client of mine, while I talk you through my thought process.

Key Takeaways:

Learn how to consider Brand Positioning in your logo designs
Look at the advantages of designing an Overarching System rather than just a logo
Explore what components should be considered for a cohesive Visual System
Learn how to establish which application examples should be presented
A hands-on, behind the scenes lesson of creating Overarching Visuals for a real client

What will i learn?

I invite you to pick any company you feel is lacking a strong visual identity, and design Overarching Brand Visuals for them.
Create as many elements and application examples you consider sufficient for communicating the overall brand story.

Requirements