Introduction to Social Media Marketing

Conduct a social media audit on your competitors (or on your own social media platforms) in one of the three methods described in my class. You can find both the Powerpoint version and the PDF version of my content, plus a handy social media marketing glossary on my Google Drive.

Beginner 0(0 Ratings) English
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Last updated Tue, 06-Sep-2022
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Course overview

Welcome to my Introduction to Social Media Marketing course! This course is for you if you want to: 

  • Understand the basic functionality of social media networks
  • Understand how to develop and execute a social media strategy
  • Understand the difference between organic social media and paid social media (and how basic paid media works!)
  • Learn about helpful resources and tools which will inspire you and help you #dodigitalbetter

I can't wait to hear what you think of my first Skillshare course and I'm so glad to have you onboard.

What will i learn?

  • Understand the basic functionality of social media networks
  • Understand how to develop and execute a social media strategy
  • Learn about helpful resources and tools which will inspire you and help you #dodigitalbetter
Requirements
  • Listening Skills
  • Patience
  • Basic English Understanding
Curriculum for this course
10 Lessons 00:56:28 Hours
Introduction to Social Media Marketing
10 Lessons 00:56:28 Hours
  • Welcome to the class!
    00:04:33
  • Platform Overview: Facebook & Instagram
    00:11:08
  • Platform Overview: Twitter & LinkedIn
    00:13:36
  • How to conduct a social media audit
    00:03:46
  • How to develop a social media strategy
    00:05:12
  • Let's execute that social media strategy!
    00:02:37
  • Measurement & Optimization - How to know what's working and what's not
    00:03:12
  • Paid Media Options made easy
    00:06:51
  • My holy grail toolkit & answering all your FAQ's
    00:04:49
  • Thank you for joining!
    00:00:44
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