Social Media ROI: How To Calculate The Value Of Your Social Media Marketing

Download and fill out the workbook with your practice exercises, and finally, calculate the ROI of your own campaign with the Social Media ROI Cheat Sheet!

Beginner 0(0 Ratings) English
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Last updated Tue, 06-Sep-2022
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Course overview

If you’re a social media marketer, knowing how to calculate your Return On Investment (ROI) is the most valuable skill you can have!

In this class, we'll be covering 

  • What social media ROI is, and how it can help your social media strategy
  • How to calculate your ROI easily
  • What to measure when you’re defining success
  • How to calculate the value of conversions such as likes, engagements, and leads
  • And more!

With eight lessons and two workbook exercises to guide you along your goal-setting journey, it's never been easier to get your social media strategy in gear for 2019!

This class is part of a larger course called Social Media Spending, which you can find on my website criticalsocial.co.za. So if you liked this class, and want to add some more skills to your arsenal including how to calculate ROI, and how to set your social media budget, I hope you'll check out the full course.

Enjoy the class, I'm looking forward to seeing your project!

What will i learn?

  • What social media ROI is, and how it can help your social media strategy
  • How to calculate your ROI easily
  • What to measure when you’re defining success
Requirements
  • Listening Skills
  • Patience
  • Basic English Understanding
Curriculum for this course
9 Lessons 00:30:36 Hours
Introduction
9 Lessons 00:30:36 Hours
  • Introduction
    00:01:11
  • What Is ROI?
    00:03:24
  • Scope and Measurement
    00:04:41
  • The ROI Formula
    00:07:52
  • Social Media Profit
    00:03:06
  • Social Media Investment
    00:02:25
  • Case Study 1: Becky's Hair Salon
    00:03:30
  • Case Study 2: Ramona's Flowers
    00:01:47
  • Investment To Return Ratio
    00:02:40
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