Digital Marketing Fundamentals with Live Projects

Jump Start Your Career Growth & Earning Potential. Learn Digital Marketing from Global Experts.

Beginner 0(0 Ratings) 2 Students enrolled
Created by Sangeeta Kumar Last updated Thu, 16-Jul-2020 English
What will i learn?
  • Understand different channels of digital marketing.
  • Integrate components and channels of digital marketing in your overall marketing strategy.
  • Learn how to track and calculate return on investment.

Curriculum for this course
31 Lessons 03:12:27 Hours
Digital Marketing Overview
31 Lessons 03:12:27 Hours
  • Digital Marketing Overview 00:00:57
  • Introduction To Digital Marketing 00:11:46
  • Terms and Phrases in Digital Marketing
  • Overview 00:01:31
  • The Different Channels Of Digital Marketing 00:00:27
  • Organic Search 00:08:49
  • Social Media Marketing 00:10:29
  • Paid Search 00:09:25
  • Email Marketing 00:04:49
  • Retargeting 00:07:06
  • Case Study In Channel Selection 1 00:12:36
  • Case Study In Channel Selection 2 00:10:49
  • Overview 00:00:28
  • Components Of Digital Marketing 00:01:40
  • Demographics 00:03:07
  • Content 00:13:29
  • Website 00:14:35
  • Influencers 00:06:32
  • Overview 00:00:51
  • Profiling Target Audience 00:09:52
  • Profiling Competitors 00:08:43
  • SWOT Analysis 00:06:45
  • Creating Buyer Personas 00:09:26
  • Overview 00:01:16
  • Creating A Digital Marketing Plan - Part A 00:13:10
  • Creating A Digital Marketing Plan - Part B 00:11:54
  • Template For Digital Marketing Plan
  • Defining Goals 00:05:39
  • Monetizing Goals 00:04:44
  • Calculating ROIs 00:00:39
  • Summary Of The Course 00:00:53
Requirements
  • Listening Skills
  • Basic English Understanding
  • Patience
+ View more
Description


This course introduces Concepts of Digital Marketing. It provides formats, hands-on experience and worksheets to create digital marketing strategies in consonance with business objectives. It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing are important and in this course I will show you how to identify KPIs..

The course aims to introduce digital marketing concepts and provide a systematic overview of all channels and components of digital marketing. Digital marketing is an integral part of any marketing process. By itself it is completely specialized and extremely vast.

Complete with formats and worksheets, that you can apply instantly.

+ View more
Other related courses
00:34:14 Hours
5 5 $49
01:37:24 Hours
5 126 Free
01:14:11 Hours
0 2 Free
01:17:40 Hours
0 2 Free
01:23:48 Hours
0 2 Free
01:39:34 Hours
0 2 Free
00:59:41 Hours
Updated Thu, 16-Jul-2020
0 2 Free
00:48:27 Hours
0 2 Free
05:45:42 Hours
0 2 Free
About the instructor
  • 0 Reviews
  • 2 Students
  • 1 Courses
+ View more
Student feedback
0
Average rating
  • 0%
  • 0%
  • 0%
  • 0%
  • 0%
Reviews
Free
Includes:
  • 03:12:27 Hours On demand videos
  • 31 Lessons
  • Full lifetime access
  • Access on mobile and tv