Online Digital Social Media Marketing & Sales Free Training

Free Training - Learn how to master marketing by understanding the buyer journey and how the buyer thinks and buys.

Beginner 5(1 Ratings) English
Created by Mark Timberlake
Last updated Thu, 11-Aug-2022
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Course overview


Online Digital Social Media Marketing & Sales For Beginners

Do you want to learn how to master online marketing?

Are you completely new to this subject?

Do you want to understand the core concepts that will enable you to succeed in online marketing and sales?

Do you want to learn the basics in as fast a time as possible?

Then this course is for you!

What You Will Learn:

You will learn the difference between the Master Marketer and the Average Marketer.

You will lean the core principles of marketing online.

You will learn how the buyer journey works.

You will understand what branding really is.

You will learn how marketing campaigns work.

And you will learn the importance of listening to your target audience.

Topics Covered In The Course:

  • The fundamental question?

  • Who is our Bob?

  • What is Bob trying to buy?

  • Selling what Bob is trying to buy.

  • Interruption or magnetic marketing?

  • Bees and flowers.

  • Understanding search engines.

  • The AIDA buying process.

  • An example of AIDA.

  • Building an AIDA funnel.

  • A standard online AIDA marketing funnel.

  • A copywriting AIDA funnel.

  • Tools vs funnels.

  • Understanding branding.

  • Design cues and tips

  • Establishing authority.

  • Solving Bob's problems.

  • The importance of community.

  • Marketing mission statements.

  • Talking in Bob's language.

  • What content does Bob like?

  • The golden rule.

  • Where does Bob hang out.

  • Managing time expectations.

  • Content launching.

  • Bob's worldview.

  • Two modes of thinking.

  • Questioning and listening.

  • Buyer personas.

  • The buyer persona exercise.

  • Building sales copy.

  • Asking for the sale.

  • Creating a sales pitch for Bob.

  • Bob as an advocate.

Join Us On The Other Side!

We look forward to you joining us and learning how to become a Master Marketer!

Mark Timberlake



What you’ll learn

  • In this course you will learn how online marketing works.
  • You will learn about the buyers journey.
  • You will learn how the buyer thinks.
  • You will learn how to sell to the buyer.

Are there any course requirements or prerequisites?

  • Access to the internet is required.
  • You must be willing to finish the course to get the true benefit from it.

Who this course is for:

  • This course is for complete beginners to online marketing.
  • This course is for students who want to understand buyer psychology online.
  • This course is not for experts.

What will i learn?

  • You will lean the core principles of marketing online.
  • You will learn how the buyer journey works.
  • You will understand what branding really is.
Requirements
  • Listening Skills
  • Patience
  • Basic English Understanding
Curriculum for this course
44 Lessons 01:46:59 Hours
Introduction
26 Lessons 01:03:01 Hours
  • Introduction
    00:01:04
  • Topics Covered
    00:00:33
  • The Fundamental Question
    00:01:52
  • Who Is Our Bob?
    00:02:03
  • What Is Bob Trying To Buy?
    00:03:58
  • Are You Selling What Bob Is Trying To Buy?
    00:03:21
  • Activities To Complete
    00:01:12
  • Interruption Or Magnetic Marketing?
    00:04:58
  • Bees & Flowers
    00:03:25
  • Understanding Search Engines
    00:03:26
  • Activities To Complete
    00:01:00
  • The AIDA Buying Process
    00:02:41
  • An Example Of AIDA
    00:01:22
  • Building An AIDA Funnel
    00:01:55
  • A Standard Online Marketing Funnel
    00:02:33
  • A Copywriting AIDA Funnel
    00:01:50
  • Tools Vs Funnels
    00:02:25
  • Activities To Complete
    00:00:55
  • Understanding Branding
    00:01:49
  • Personal Or Business Branding?
    00:04:38
  • Design Cues & Tips
    00:02:01
  • Establishing Authority
    00:02:22
  • Solving Bob' Problems
    00:03:56
  • The Importance Of Community
    00:01:39
  • Marketing Mission Statements
    00:05:04
  • Activities To Complete
    00:00:59
Marketing Campaigns
18 Lessons 00:43:58 Hours
  • Questioning & Listening
    00:02:32
  • Buyer Personas
    00:00:59
  • The Buyer Persona Exercise
    00:04:57
  • Building Sales Copy
    00:05:04
  • Asking For The Sale
    00:03:36
  • Creating A Sales Pitch For Bob
    00:01:58
  • Bob As An Advocate
    00:03:44
  • Activities To Complete
    00:00:58
  • Bonus Lecture
    00:00:57
  • Talking In Bob's Language
    00:03:07
  • What Content Does Bob Like?
    00:02:15
  • The Golden Rule
    00:01:32
  • Where Does Bob Hang Out?
    00:01:14
  • Managing Time Expectations
    00:03:08
  • Content Launching
    00:01:56
  • Activities To Complete
    00:00:52
  • Bob's Worldview
    00:02:27
  • Two Modes Of Thinking
    00:02:42
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About instructor

Mark Timberlake

1 Reviews | 1 Courses
Student feedback
5
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Reviews

  • Aileen Yilmaz
    I actually like it, the lessons might seemed many but with a short time for each topic its very engaging and I would say it will really help any beginner like me to jumpstart on practicing these marketing techniques online. This course will really help one in understanding digital marketing and be a Master Marketer. Thanks Mark!
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