Digital Marketing Fundamentals with Live Projects

Jump Start Your Career Growth & Earning Potential. Learn Digital Marketing from Global Experts.

Beginner 0(0 Ratings) English
Created by Sangeeta Kumar
Last updated Thu, 11-Aug-2022
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Course overview


This course introduces Concepts of Digital Marketing. It provides formats, hands-on experience and worksheets to create digital marketing strategies in consonance with business objectives. It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing are important and in this course I will show you how to identify KPIs..

The course aims to introduce digital marketing concepts and provide a systematic overview of all channels and components of digital marketing. Digital marketing is an integral part of any marketing process. By itself it is completely specialized and extremely vast.

Complete with formats and worksheets, that you can apply instantly.

What will i learn?

  • Understand different channels of digital marketing.
  • Integrate components and channels of digital marketing in your overall marketing strategy.
  • Learn how to track and calculate return on investment.
Requirements
  • Listening Skills
  • Basic English Understanding
  • Patience
Curriculum for this course
31 Lessons 03:12:27 Hours
Digital Marketing Overview
31 Lessons 03:12:27 Hours
  • Digital Marketing Overview
    00:00:57
  • Introduction To Digital Marketing
    00:11:46
  • Terms and Phrases in Digital Marketing
    .
  • Overview
    00:01:31
  • The Different Channels Of Digital Marketing
    00:00:27
  • Organic Search
    00:08:49
  • Social Media Marketing
    00:10:29
  • Paid Search
    00:09:25
  • Email Marketing
    00:04:49
  • Retargeting
    00:07:06
  • Case Study In Channel Selection 1
    00:12:36
  • Case Study In Channel Selection 2
    00:10:49
  • Overview
    00:00:28
  • Components Of Digital Marketing
    00:01:40
  • Demographics
    00:03:07
  • Content
    00:13:29
  • Website
    00:14:35
  • Influencers
    00:06:32
  • Overview
    00:00:51
  • Profiling Target Audience
    00:09:52
  • Profiling Competitors
    00:08:43
  • SWOT Analysis
    00:06:45
  • Creating Buyer Personas
    00:09:26
  • Overview
    00:01:16
  • Creating A Digital Marketing Plan - Part A
    00:13:10
  • Creating A Digital Marketing Plan - Part B
    00:11:54
  • Template For Digital Marketing Plan
    .
  • Defining Goals
    00:05:39
  • Monetizing Goals
    00:04:44
  • Calculating ROIs
    00:00:39
  • Summary Of The Course
    00:00:53
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About instructor

Sangeeta Kumar

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